NASCAR

‘This is not a charity’ – NASCAR president uses Chase Elliott’s example to hit back at naysayers

The NASCAR Cup Series has long been known for adding badges to the cars as a promotional template. Recently, celebrity TV personality Jim Cramer got the president of NASCAR together with the legendary Jeff Gordon for a chat and asked them a related question, and Chase Elliott’s name came up.

During their conversation, the pair were asked why there was nothing cynical about putting a tag on a car in NASCAR. Phelps took the time to answer the question to hit back at the naysayers. Furthermore, to illustrate his point, Phelps used the example of Chase Elliott and his primary sponsor.

What did the NASCAR president say?

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NASCAR President Steve Phelps answered the question by saying: “If you think about it, it’s not a charity. So these companies want to be on these vehicles. Because they understand that our fans will buy the goods and services that are on the hood of that vehicle.

And it’s that simple. And Jeff also talks about the b2b part of, which is not insignificant. But the b2c relationships that are there and that the fans understand it and support it. So let the driver also interfere with it with those brands. It’s just a really good opportunity for brands to have an ownership stake in that particular vehicle, right?”

To further his point, Phelps gave the example of Chase Elliott’s sponsor. He said, “So it is, if it’s the nine NAPA cars, then NAPA feels like it’s their car and their drivers are chasing Elliott.

Phelps’ points were pretty clear about why NASCAR has sponsor logos all over the car. Since all NASCAR teams operate on sponsorship money, it is important for the sponsor to get something out of their investment as well.

NAPA Autoparts extended its contract with Chase Elliott last year

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Last year, around mid-season, NAPA Autoparts decided to continue their streak of sponsoring Chase Elliott’s #9 car. At this point, the NAPA logo has become synonymous with Chase Elliott’s car. Anyone looking at the badge could easily point out which car was Elliott’s.

LOS ANGELES, CALIFORNIA – FEBRUARY 5: Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet. Running during qualifying for the NASCAR Cup Series Busch Light Clash at the Los Angeles Memorial Coliseum. On February 5, 2022 in Los Angeles, California. (Photo by Sean Gardner/Getty Images)

The new agreement is a multi-year contract. Judging by how much Elliott’s success has made the company a household name, it was pretty obvious that they wanted to continue their sponsorship. After signing the contract, NAPA’s vice president of marketing told the press that HMS and Elliott have been part of the NAPA family for a long time. He also mentioned that their determination and passion will continue to be an important aspect of their progress in the years to come.

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Now with the 2023 season about to begin, we can’t wait to see the NAPA #9 car hit the track. Hopefully, Elliott will return in better shape after last season. Getting his second championship this year would just be the icing on the cake for everyone.

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