DAYTONA BEACH, FLORIDA – FEBRUARY 17: A general view of racing during the NASCAR Cup Series Bluegreen Vacations Duel #2 at Daytona at Daytona International Speedway on February 17, 2022 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images) | Getty Images
Last October, a group representing a negotiating team for Cup owners outlined their efforts to present NASCAR with changes to its business model that were ultimately rejected by the sanctioning body.
“The dialogue continues between NASCAR and (the negotiating committee). A lot of the same issues are still the same issues we’re working through,” RFK Racing president Steve Newmark, a member of the negotiating team, told Motorsport.com.
“There’s a model that works for everybody that actually helps take the sport to the next level. There’s just a lot of pieces and we’ve got to figure out how to get there.
Newmark said an improved racing product combined with increased TV ratings in recent seasons should help land a bigger media deal.
“The sanctioning body, the tracks, the teams, the drivers – you have to have them all working together and rowing in the same direction,” he said. “The problem right now is that from a financial perspective the teams are struggling. Our financial model is not working, but the sport is still thriving.
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