Teams optimistic about deal with NASCAR for TV rights revenue – Jayski’s NASCAR Silly Season Site
DAYTONA BEACH, FLORIDA – FEBRUARY 17: A general view of racing during the NASCAR Cup Series Bluegreen Vacations Duel #2 at Daytona at Daytona International Speedway on February 17, 2022 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images) | Getty Images
Last October, a group representing a negotiating team for Cup owners outlined their efforts to present NASCAR with changes to its business model that were ultimately rejected by the sanctioning body.
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“The dialogue continues between NASCAR and (the negotiating committee). A lot of the same issues are still the same issues we’re working through,” RFK Racing president Steve Newmark, a member of the negotiating team, told Motorsport.com.
“There’s a model that works for everybody that actually helps take the sport to the next level. There’s just a lot of pieces and we’ve got to figure out how to get there.
Newmark said an improved racing product combined with increased TV ratings in recent seasons should help land a bigger media deal.
“The sanctioning body, the tracks, the teams, the drivers – you have to have them all working together and rowing in the same direction,” he said. “The problem right now is that from a financial perspective the teams are struggling. Our financial model is not working, but the sport is still thriving.
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