NASCAR, SeatGeek has entered into a multiyear official partnership

NEW YORK at DAYTONA BEACH, Fla. (July 12, 2022) -NASCAR and SeatGeek, the high-growth technology platform that transforms the live event experience for fans, teams, and venues, announced Tuesday a multiyear partnership. After entering into a relationship that allows fans to buy and sell tickets to the sold-out Daytona 500 earlier this year, NASCAR and its owned and operated tracks have expanded SeatGeek’s role within the sport as Its Official Ticket Marketplace Partner.

“Fans from all 50 states and 41 different countries on five continents descended on Daytona to experience the 64th run of the Great American race this past February,” said Daryl Wolfe, EVP and Chief Revenue Officer, NASCAR. “Our new partners at SeatGeek have done a tremendous job of integrating into our ticket sales ecosystem and giving fans a hassle -free process to purchase tickets that are most appropriate for their race day needs. “Expanding our partnership to all NASCAR-owned and operated tracks is an easy decision.”

Whether fans want to sit close to the track, view the view from above the stands, or camp in the infield, SeatGeek’s easy-to-navigate app and website helps find the perfect ticket to help customize their day racing experience on the road. SeatGeek’s client-first approach will help NASCAR target and convert new customers through customized messaging to SeatGeek’s in-depth database of event-goers.

“Our partnership with NASCAR helps us connect with one of the most enthusiastic fan base in sports. For us, it’s not just a ticketing deal, it’s a real partnership,” said Jeff Ianello, EVP of Client Partnerships with SeatGeek. “After a hugely successful Daytona 500, it’s clear to us that we’re two identical brands that prioritize putting the fan experience at the forefront of everything we do. Together, we’ll just make the best of it. experience for NASCAR fans today and tomorrow. “

As an Official NASCAR Partner, SeatGeek will have a presence on all NASCAR-owned tracks and Digital Properties, directly connecting fans at SeatGeek’s NASCAR Racing HQ to purchase tickets for the upcoming and racing. SeatGeek will also be a member of the NASCAR Fuel For Business Council, which will allow them to connect with NASCAR’s extensive base of Official Partners with business-to-business opportunities and co-promotions.

Like new tires after the pit stop, SeatGeek continues to roll, adding new partners to all sports. In just the first half of 2022, the company announced new partnerships with the NHL’s Florida Panthers, Citi Open Tennis Tournament, Fiesta Bowl, NWSL’s Kansas City Current, and English Premier League’s Leeds United.

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