Justin Bieber is selling the rights to ‘Baby’ the rest of the music catalog

NEW YORK (AP) – Justin Bieber’s record-breaking pop hits from “Baby” to “Sorry” are no longer his after the superstar sold the rights to all his early career music.

The Canadian-American pop star’s six albums, including his latest album “Justice,” are part of the massive catalog sales deal with Hipgnosis, a UK-based music investment firm.

Top artists like StingBob Dylan and Shakira have in recent years sold the rights to their catalogs for huge sums, but at 28, Bieber is the youngest superstar singer to do so. Hipgnosis acquired Shakira’s catalog in 2018.

Bieber’s publishing rights, songwriter ownership, master recordings and all rights to his entire catalog of recordings made through 2021 are now owned by Hipgnosis. It covers over 290 titles, including hits like “Peaches” “Beauty and the Beat,” which Bieber has released since he was 13.

Financial details of the deal have not been made public, but Billboard Magazine reports that the sale was worth an estimated $200 million.

“Justin is truly a once-in-a-generation artist, and that is reflected and recognized by the size of this deal.” Scooter Braun, Bieber’s longtime manager, said in a statement Tuesday.

All six of Bieber’s official studio albums have been certified platinum or multi-platinum by the Recording Industry Association of America, and he has recorded 33 singles that have been designated platinum or multi-platinum globally. A song or album that sells more than one million copies receives platinum certification, while works that exceed two million sales become multi-platinum.

Bieber is the eighth most listened to artist in the world on Spotify with 69 million monthly listeners and over 30 billion streams. His video for “Baby” has been streamed more than 2.9 billion times on YouTube.

“Justin Bieber’s impact on global culture over the past 14 years has been truly remarkable,” said Merck Mercuriadis, founder of Hipgnosis Song Management.

Mercuriadis said Bieber is a defining artist of the streaming age and “the acquisition is among the biggest deals ever made for an artist under the age of 70.”

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