Apple highlights iPhone privacy features in short film with ‘Ted Lasso’ actor

In celebration of Data Privacy Day on January 28, Apple has shared a short film in which actor Nick Mohammed from the popular Apple TV+ comedy series “Ted Lasso” learns about the iPhone’s privacy features. Mohammed is accompanied by Von, who is an actual specialist at Apple’s Tower Theater store in Los Angeles, according to Apple.


In particular, the video highlights privacy features such as Mail Privacy Protection, Intelligent Tracking Prevention and App Tracking Transparency.

A new Today at Apple session called “Taking of Your Privacy with iPhone” will help users better understand Apple’s privacy features and how they can protect their data. The free session will be available at all Apple Store locations around the world starting January 28, with registration now open on Apple’s website. Features covered will include email protection, security checks, location services and more.

“At Apple, we’re focused on designing devices, features and services that put users in control of their personal data,” said Erik Neuenschwander, Apple’s director of user protection. “Over the years, we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how to take advantage of some of the features we offer and understand how privacy is at the heart of of everything we do.”

In its announcement, Apple reiterated its belief that privacy is a “fundamental human right,” with more details available on Apple’s privacy website.

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