Marvel Studios president Kevin Feige doesn’t think audiences will ever tire of comic book movies, saying they can adapt to different genres.
Cartoon movies have been the kings of the box office for the past two decades. Despite all the success, some have wondered when the bubble will finally pop and audiences will simply tire of comic book movies, but Marvel Studios president Kevin Feige doesn’t think that will ever happen.
Speaking on The Movie Business Podcast hosted by Jason E. Squire, Kevin Feige said that people started bringing up the issue of comic book fatigue almost from the beginning. “From probably my second year at Marvel, people were asking, ‘Well, how long is this going to last? Will this fad of cartoon movies come to an end?’Feige said, “I didn’t really understand the question. Because to me it was akin to saying after ‘Gone with the Wind’, ‘Well, how many more movies can be made from novels? Do you think audiences get mad about movies being adapted from books?’ You would never ask because there is an inherent understanding among most people that a book can be anything. A novel can have any kind of story. So it all depends on which story you are translating. Non-comic readers don’t understand that it’s the same in comics.“
Kevin Feige added that comic book movies have longevity because they can be easily adapted into different genres. “There are 80 years of the most interesting, emotional, groundbreaking stories ever told in Marvel comics, and it’s our great privilege to be able to take what we have and adapt them,” said Feige. “Another way to do it is to adapt them to different genres and the types of films we want to make.”
Marvel Studios has had a damn good track record so far, although it’s fair to say that Phase 4 of the Marvel Cinematic Universe has seen its share of criticism. Kevin Feige previously said that Phase 4 was about “reset the MCU and meet all these new characters,” and thus sets the stage for phase 5, which starts with the release of Ant-Man and the Wasp: Quantumania on 17 February.
Is Kevin Feige right? Will comic book movies continue to wow audiences for years to come, or will the genre disappear over time?