Doodles reveals Doodles 2 details and flow extension

If there were to be an influential NFT moment fit for a drum roll, the long-awaited announcement of Doodles 2 would surely be it. An ecosystem expansion that’s been in development for about a year now, the anticipated next iteration of the beloved Doodles project is finally on the horizon. But surprise: it won’t take place on Ethereum.

While this may come as less of a shock to fans who have been following the brand since 2021 – given that plans for Doodles 2 were originally revealed last summer – a cross-chain venture of such magnitude is certainly not something to be left to chance . But it looks like Doodle-holders and the Adjacent needn’t worry, because as 2023 sets in, the weird, wide, colorful world that founders Evan Keast, Jordan Castro, and Scott Martin (Burnt Toast) have created will be revealed.

What is Doodles 2?

Although those in the NFT space may have mixed opinions about the form and frequency of the communication conveyed via Doodle’s Twitter account, it cannot be ruled out that there has been significant development from the project over the past year. From Space Doodles to Dooplicator, Genesis Box, Doodle Records and of course the addition of CEO Julian Holguin and Pharrell Williams to the executive team, Doodle community members have had a lot to look forward to.

Yet through the ups and downs of the NFT market, one thing has remained the same: Doodles is a collection limited to 10,000 PFP NFTs. No more, no less. But now, with the unveiling of Doodles 2, the project aims to expand the ecosystem.

“The Doodles 2 mission is to make our digital identity and Burnt Toast style accessible to everyone. Over the past year and a half, we’ve learned that some of the best retention tools are community, attractive art, self-expression and personalization,” Castro said in an interview with nft now. “But you know, there are some frictions and obstacles with that. Doodles right now are several ETH each and there are only 10,000 of them. This is our solution to getting people into our community and into our ecosystem of NFTs.”

Seen to be much more than a companion project, Doodles 2 will exist as a brand new initiative aimed at integrating more enthusiasts on Doodles, especially those outside the Ethereum NFT ecosystem. Marketed as “A Doodle for Everyone”, the new endeavor – which comes hot on the heels of Doodles’ acquisition of award-winning animation studio Golden Wolf – centers on dynamic NFTs built on the Flow blockchain.

Roham Gharegozlou, CEO of Dapper Labs (where Keast and Castro both worked), told nft now that he is excited to see the company grow, noting that they are perfectly positioned to help build the future of Web3. “Doodles is already an iconic brand with an incredibly vibrant community. With the easy user experience, scalable technology and no gas fees on Flow, Doodles 2 will open their universe to everyone. The next wave of Web3 adoption is about utility and fun – and it’s exciting to see Doodles leading the way,” he said.

What should collectors expect from this expansion?

As for mechanics, the details will come into play on January 31st. About this day, Doodle holders will be rewarded and the project will begin its multi-chain journey by activating the Dooplicator, a “super powered device” indicated to have “eternal utility” even beyond Doodles 2.

Dooplication will be the first step in the Doodles 2 journey through which holders can imprint the first edition of Doodles 2 wearables. After that, the next step will start about a month down the road when the Genesis Box opens up for holders to imprint second-edition wearables. In addition, each edition of wearables unlocked during this release period will include a Doodles 2 Beta Pass, which will give holders access to a private beta of the Create-Your-Own-Doodle tool in the near future.

“When we say Doodles 2, we really mean a customizable Doodle. (…) Unlike the original collection, Doodles 2 has two different types of NFTs,” Castro said.” The first is the Doodle. Think about it like a mannequin, a base character. You can customize different attributes on your Doodle. And these are all properties in the chain. The other type of NFT is the wearable. And these wearables can be combined with your Doodle to create the style you want .”

An example of a Doodles 2 character equipped with OG wearables
Doodles 2 characters with OG wearables.
An example of a Doodles 2 character equipped with OG wearables

From the start, Doodle holders will be able to personalize their NFT’s body, hairstyle, emotions, and of course, wearables. This will essentially create a new Doodles micro-economy where anyone can buy, sell and trade wearable NFTs. With Doodles 2, users can create a basic Doodle, choose generic attributes like skin color and hair color, and change their appearance as often as they like. In the future, holders can expect new wearables collections to be released through marquee drops, with some featuring in-line products and brand collaborations with partners, musicians and creators. Features will also include switching between a full-body or PFP perspective and unlocking an animated version of an owned NFT, complete with original music.

“Our core community, the people who use their Doodles as a kind of social representation of themselves and create derivative works of art, put their Doodle in different environments, they create a lot. Ultimately it becomes part of who they are on social media ,” Holguin said in an interview with nft now.

He continued, “the cool thing about Doodles 2 is that it gives (owners) more tools to actually create the digital representation of themselves. It, you know, creates a lot more opportunities to establish that sense of identity that we ultimately goes after. And that’s another reason why the Flow blockchain actually works really well for this product, in addition to getting on board the many millions of people that we hope one day.”

Doodles 2 on Flow, what’s next?

While Doodles 2 will be hosted on Flow, the project’s founder announced that they would continue to invest in the Doodles ecosystem on Ethereum. Noting that the future of NFTs appears to be multichain, the project’s founding team stated via press release that additional initiatives, such as expanded licensing options and expanded access within the Doodles ecosystem, will always live with the original Doodles collection .


“We’re not married to Flow for future products. We’re going to choose and use the chain that fits the problem we’re trying to solve,” Castro said. “Yes, (Doodles 2) is a product to reach the masses. But to contextualize it in how we look at the space right now. (…) The idea of ​​being multi-chain, we believe, is necessary to advance our roadmap,” added Holguin.

While it remains to be seen what impact the Flow extension will have on the Doodles community, it’s become clear that the Doodles team continues to commit to efforts that have the potential to help define what it means to be a Web3 brand. As we have seen from other influential NFT projects, cases where IP is unlocked and extended outward to the community are often successful in creating value and breaking new ground.

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