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Deceptive mini Fireball bottles do not contain whiskey

If you’re reaching for a shot-sized bottle of Fireball at the grocery store, you might want to read this. The small bottle may not contain whiskey, but instead a “malt-flavored beverage.” “These are tough economic times. Consumers, Maine residents, have a right to have their money go to things that are what they say they are,” said attorney Spencer Sheehan. In a new lawsuit, a customer represented by Sheehan claims that the similar bottles in different stores make it misleading to them. who buys the cinnamon-flavored alcohol. “Before I even realized it wasn’t whiskey, I wouldn’t have tried another one of those again,” said Tom, a shopper in Westbrook. The lawsuit called the labels “almost identical” and said the manufacturer intended for consumers to mistake what was inside. “It’s still something they pay more for,” Sheehan said. Now, Fireball whiskey maker Sazarec is being sued for $5 million. The lawsuit goes on to explain the difference between the two liquids: Whiskey is a distilled spirit, and a malt liquor is a beverage based on fermentation, with flavors and colors added later. The lawsuit alleges that those picking up the product at a grocery store wouldn’t even realize the word “Whisky” was missing from the small bottle. “‘Fireball’ is not qualified by the word ‘brand,’ which could warn buyers that what they are buying has little connection to cinnamon whiskey,” the lawsuit states. The bottle states that it is a malt beverage, but the suit adds that it is in the smallest size allowed when it comes to the font on the bottom of the bottle. In addition to the small font, the document claims that not putting the word “flavor” after the words “Natural Whiskey” will continue to mislead buyers who expect what’s in the larger bottle bought in liquor stores. The mini bottles are sold at a premium price of $0.99, which the lawsuit alleges is more than the plaintiff would have paid had she known about the deceptive packaging. The lawsuit continues: “(The) Plaintiff cannot rely on the labeling of not only this product, but other flavored malt beverages that use the names of distilled spirits because she is unsure whether their representations are truthful.” Fireball is accused to directly market and represent the bottles as whiskey rather than a malt beverage, as the lawsuit alleges fraud and negligent misrepresentation of its product. The class action complaint seeks to have Fireball correct its “practices” and to be awarded monetary, statutory and/or punitive damages, among other awards. You can read the entire lawsuit by clicking here.

If you’re reaching for a shot-sized bottle of Fireball at the grocery store, you might want to read this. The small bottle must not contain whisky, but instead a “malt flavored beverage”.

“These are tough economic times. Consumers, Maine residents, have a right to have their money go to things that are what they say they are,” said attorney Spencer Sheehan.

In a new lawsuit, a customer represented by Sheehan claims that the similar bottles in different stores are misleading to those buying cinnamon-flavored alcohol.

“Before I even realized it wasn’t whiskey, I wouldn’t have tried another one of those again,” said Tom, a shopper in Westbrook.

The lawsuit called the labels “almost identical” and said the manufacturer intended for consumers to mistake what was inside.

“It’s still something they pay more for,” Sheehan said.

Now Fireball whiskey producer Sazarec is being sued for $5 million.

The lawsuit goes on to explain the difference between the two liquids: Whiskey is a distilled spirit, and a malt liquor is a beverage based on fermentation, with flavors and colors added later.

The lawsuit alleges that those picking up the product at a grocery store wouldn’t even realize the word “Whiskey” was missing from the tiny bottle.

“‘Fireball’ is not qualified by the word ‘brand,’ which could alert buyers that what they are buying has little connection to cinnamon whiskey,” the lawsuit states.

The bottle says it’s a malt beverage, but the suit adds that it’s in the smallest size allowed when it comes to the font on the bottom of the bottle.

In addition to the small font, the document claims that not putting the word “flavor” after the words “Natural Whiskey” will continue to mislead buyers who expect what’s in the larger bottle purchased at liquor stores.

The mini bottles are being sold at a premium of $0.99, which the lawsuit alleges is more than the plaintiff would have paid had she known about the deceptive packaging.

The lawsuit continues: “(Plaintiff) is unable to rely on the labeling of not only this product, but other flavored malt beverages that use the names of distilled spirits because she is unsure whether their representations are true.”

Fireball is accused of directly marketing and representing the bottles as whiskey instead of a malt beverage, as the lawsuit alleges fraud and negligent misrepresentation of its product.

The class-action complaint seeks to compel Fireball to correct its “practices” and to be awarded monetary, statutory and/or punitive damages, among other awards.

You can read the entire lawsuit by clicking here.

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